Building material chain opens 1st superstore in King - 18 April '07 The Hardware Warehouse has confirmed its commitment to King William’s Town with the opening of the group’s second multi-million rand superstore in Fleet Street; the first being in Mthatha. The store has taken occupation of the building which was previously the King William’s Town Cash ‘n Carry. The business, which is currently undergoing a rebranding process, is trailblazing the implementation of the 10-year old Hardware Warehouse’s new branding throughout their 11 branches located across the Eastern Cape. “The rebranding process has been exciting because we have come to know and understand our customers a lot better. They see our brand as an integral part of their communities, empowering families and communities to live a better life,” says Hardware Warehouse CEO Shaun Miller.